Music
The Evolving Music Industry
If you are paying attention to today’s news headlines, you know that the industry is changing fast. Major artists are taking on technology giants. These artists and new media technology companies are shaping the way the music industry functions moving forward. At Innovative Music Marketing, we help artists navigate this evolving industry and apply innovative marketing ideas and entrepreneurial drive to help their music be heard.
Spurred by technology, the music industry is evolving at a fast pace. The future promises to deliver even more innovations and disruption. The word “disruption” is not used here in a negative context. Disruption refers to the shake-up of traditional markets and business models in response to technology and the evolution of a changing industry. Many of us remember spinning records to deliver music, while today, streaming is the preferred way we enjoy our music. While no one knows exactly what the future holds for the music industry, we can all agree that it is in the midst of important changes. For all of us involved in the music industry, we must evolve and adapt with our industry.
